Carbon negative means the same thing as “climate positive.”.Climate positive means that activity goes beyond achieving net-zero carbon emissions to create an environmental benefit by removing additional carbon dioxide from the atmosphere.Carbon neutral means that any CO 2 released into the atmosphere from a company's activities is balanced by an equivalent amount being removed.To start, let's deep dive into the core of carbon-neutrality: So let’s understand better what the lingo around carbon neutrality is. To verify if a company is willing to reduce or even erase their carbon footprint when they are claiming carbon-neutrality, it is vital to comprehend these terms. Read our article “How to spot greenwashing”Īccording to the targets set by the Paris Climate Agreement, there are only 29 years remaining to reach global net-zero emissions. However, communicating transparently about them may encourage businesses to be more proactive. The diversity of phrases and the lack of clarity around them can mislead well-intentioned consumers. Terms like "carbon-neutrality", "net-zero" or "climate positive" have been around for a while, but for the last couple of years, small startups to global corporations have integrated them, mainly for mainstream marketing purposes. With global giants like Google, who claims that they are the first company to eliminate its carbon legacy, we may ask: how is it possible? Nowadays, more and more companies pledge to become carbon neutral, net-zero or even climate positive. By 2030, it also wants to help more than 500 cities and local governments around the globe reduce one gigaton of carbon emissions annually, and it’s helping commercial building and data center owners use AI to reduce energy use.Carbon-neutral is the new gold. That will be the equivalent of taking more than one million cars off the road each year. The company also plans to bring five gigawatts of carbon-free energy to its key manufacturing regions by 2030. To get there, Google will pair wind and solar power sources together, increase its use of battery storage and use AI to optimize its electricity demand forecasting. If Google can pull it off, every email you send through Gmail, every route you take using Google Maps and every YouTube video you watch will be powered by clean energy. We’re also proud that by 2030, we aim to operate on 24/7 carbon-free energy in our data centers & campuses worldwide. “This is far more challenging than the traditional approach of matching energy usage with renewable energy,” Google and Alphabet CEO Sundar Pichai wrote in a blog post.Īs of today, Google is the 1st major company to eliminate our entire carbon legacy, including before we became carbon neutral in 2007. Going forward, Google says it wants to use all carbon-free energy in its data centers and campuses worldwide by 2030. Not creating emissions at all would be more ideal. While those credits support renewable energy, they only go so far. The company says it’s the first in the world to eliminate its carbon legacy.Ĭarbon offsets are credits for renewable energy that are meant to compensate for emissions made elsewhere. That includes the emissions generated before Google became carbon neutral in 2007. As of today, Google has eliminated its entire “carbon legacy.” By that, the company means it has purchased high-quality carbon offsets to match all of the emissions ever produced by its data centers and campuses.
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